Privacy Policy

This Privacy Policy describes how https://superbritjoy.uk (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.

Device Information

Examples of Personal Information collected:
Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection:
To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection:
Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose:
Shared with our processor Shopify and third parties such as Facebook and Instagram for targeted advertisements.

Order Information

Examples of Personal Information collected:
Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection:
To provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide invoices/order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising based on your preferences.
Source of collection:
Collected from you.
Disclosure for a business purpose:
Shared with our processor Shopify and third parties such as Facebook and Instagram for targeted advertisements.

Customer Support Information

Examples of Personal Information collected:
Name, billing address, shipping address, email address, and phone number.
Purpose of collection:
To provide customer support.
Source of collection:
Collected from you.
Disclosure for a business purpose:
Shared with our processor Shopify and third parties such as Facebook and Instagram for targeted advertisements.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

We use Shopify to power our online store. More details: Shopify Privacy Policy.
We use Facebook and Instagram for marketing. Customers can disconnect their data here: Facebook Help.
We may share your Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For example:

Google Analytics:
Helps us understand how customers use the Site. More details: Google Privacy Policy.
Opt-out: Google Analytics Opt-out.
Facebook & Instagram Ads:
Customers can disconnect their data: Facebook Help.
General Advertising Opt-out:
Network Advertising Initiative

Opt-out Options

Facebook: Ad Settings
Google: Ad Preferences
Bing: Personalized Ads
General opt-out: DAA Opt-out

Using Personal Information

We use your Personal Information to provide our services, including:

Offering products for sale
Processing payments
Shipping and fulfilling orders
Keeping you updated on new products, services, and offers.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal information under these lawful bases:

Your consent
The performance of a contract
Compliance with legal obligations
Protecting your vital interests
Tasks carried out in the public interest
Legitimate interests that do not override your fundamental rights.

Retention

When you place an order through the Site, we retain your Personal Information unless and until you request deletion.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making.
We do not engage in fully automated decision-making with legal or significant effects on users. However, Shopify applies limited automated decision-making to prevent fraud, including:

Temporary denylist of IPs with repeated failed transactions (persists for a few hours).
Temporary denylist of credit cards linked to denylisted IPs (persists for a few days).

Your Rights

GDPR (For EEA Residents)

You have the right to:

Access the Personal Information we hold about you
Port it to a new service
Request corrections, updates, or erasure.

For data transfers outside of Europe, see Shopify’s GDPR Compliance.

Cookies

A cookie is a small file downloaded to your device when you visit our Site. We use different types of cookies, including:

Cookies Necessary for Site Functionality

Name	Function
`_ab`	Used for admin access.
`_secure_session_id`	Used for navigation.
`cart`	Used for the shopping cart.
`cart_sig`, `cart_ts`, `checkout_token`, `secret`	Used for checkout.
`secure_customer_sig`, `storefront_digest`	Used for customer login.
`_shopify_u`	Facilitates updating customer accounts.

Reporting & Analytics Cookies

Name	Function
`_tracking_consent`	Tracking preferences.
`_landing_page`, `_orig_referrer`	Track landing pages.
`_s`, `_shopify_fs`, `_shopify_s`, `_shopify_sa_p`, `_shopify_sa_t`, `_shopify_y`, `_y`	Shopify analytics.

Most cookies last between 30 minutes and 2 years.

You can control cookies via your browser settings. For details: All About Cookies.

Do Not Track

We do not alter our data collection practices based on “Do Not Track” signals due to lack of a consistent industry standard.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.

Last updated: 27th March 2024.

If you are unsatisfied with our response, you can file a complaint with the UK Information Commissioner’s Office:
ICO Complaint Form.